Getting dressed was neverabout your closet.
Most products solve the wrong thing. We went back to the morning.
Every day.
The same decision.
Every morning, millions of people stand in front of a closet full of clothes and feel completely stuck. Not because they don't own the right things — they do. Because they can't hold it all in their head at once. The colours, the combinations, what actually works together, what they wore last Tuesday. It's too much to think through at 7am.
The same decision, every single morning. Not getting dressed — just deciding. Standing in front of clothes you already own, feeling like you have nothing to wear.
This isn't a fashion problem. It's a cognitive one — too many options, not enough of a plan. Nobody was solving it at the right level. Every existing solution either asked you to spend more money on clothes, or more time organising them. Neither actually decided anything for you.
Every morning
the same decision
Every day
it adds up
Already there
combinations you haven’t tried
“You don't need more clothes.
You need to know what to do
with the clothes you already have.”
That was the realisation that changed everything. The clothes were never the problem. The planning was. If you could photograph every item once — and let something else decide for you — the morning stops being a decision.
Not because the decision gets easier. Because it's already been made. Your best combination for today, based on what you own, what you've worn recently, and what the weather is — worked out before you open your eyes.
Built by someone who couldn't stop thinking about this.
I'm Joseph Williams. I've been a developer across a range of companies, and the one thing I love most is solving problems. I keep coming back to the ones that affect everyone, every day, and that turn out to have a simpler fix than the problem implies.
Montinz started as a question: what if getting dressed wasn't a wardrobe problem at all — what if it was a planning problem? If something else made the decision for you, would the morning even feel hard?
The answer, it turns out, is no. The outfits were always possible. You just needed something to plan them for you.
Joseph Williams
Founder, Montinz
Questions about Montinz, press enquiries, or just want to talk about the product — reach out directly.
A morning without
the question.
We're building the layer between your clothes and your morning. One that plans every outfit, remembers what you've worn, checks the weather, and hands you your outfit — before you've thought to ask. Not to replace your taste. To free it up for things that matter more.
Free to try · No card required